Beyond Traditional designed a strategic localized campaign that included creating a memorable brand experience at local community events and managing an active social media presence to connect with fans. The Jack Munchie Mobile program is designed to provide consumers with the opportunity to try and taste the jack in the Box brand through direct interaction. The custom-built mobile restaurant samples Jack in the Box favorites to consumers at local events to expand brand exposure in these new and emerging markets. In addition to sampling, a team of brand ambassadors is on-site to distribute coupons to drive traffic to local restaurants and encourage consumers to sign up for special offers as part of Jack’s Secret Society.
Edited the video while working at Beyond Traditional.
Munchie Mobile 2013 Tour Recap